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Craig Pepin-Donat’s Incredible Success Story Craig Pepin-Donat career started out from the position of a personal trainer in 1981. Within three months he worked his way into sales and within six months he was the manager of the club. In 1987 Pepin-Donat was recruited as sales director by New York City’s premier multi-location health and fitness organization, the New York Health & Racquet Club. Within two years he was again promoted — this time to the position of vice president and in 1990, at the age of 30, Pepin-Donat was appointed as the youngest president in the company’s history and was featured in the February, 1991 issue of Crain’s New York Business and on the cover of Club Business International in 1992 for his team building skills. Throughout his career, Pepin-Donat has evaluated hundreds of equipment manufacturers and has purchased millions of dollars of fitness equipment and other health and fitness related products. Pepin-Donat was featured in the December 1992 edition of Club Business International article as an equipment specialist.
24 Hour Fitness continued its fast growth pace in the U.S. and also expanded into Europe and Asia. In 1999 Pepin-Donat was promoted to executive vice president of sales and marketing for 24 Hour Fitness Worldwide. During his three and a half years in thisposition, he was responsible for $1-billion in annual revenue and a $50-million annual marketing budget along with the sales and marketing integration and brand development for clubs in the United States, Norway, Sweden, Denmark, Germany, Spain, Hong Kong, Singapore, Taiwan, Industry Expert Craig Pepin-Donat is an established authority in the fitness industry. He has been a speaker at Club Industry and the International Health Racquet and Sportsclub Association (IHRSA) conventions. He has been interviewed for numerous feature stories and articles for print, national radio and television, including the New York Times, New York Magazine, Crain’s New York Business, Time Magazine, Club Business International, Club Industry, Entertainment News, Good Morning America, the Leeza Gibbons Show and multiple radio and TV stations. Pepin-Donat has extensive experience working with agents, spokespeople and celebrities including Cindy Crawford, Magic Johnson, Pamela Anderson, Maurice Green, Brandi Chastain and many others. Pepin-Donat has developed, coordinated and directed numerous press conferences, photo shoots and television commercials in the United States, Europe and Asia. He has also authored numerous articles for health and fitness publications and for Fit Advocate.com.
Craig Pepin-Donat has successfully owned and operated his own club business. In 2002 he purchased the largest club in Jacksonville Florida and was featured in the Florida Times Union. In the first year of operation he was featured in numerous local publications for his success in the market place and his club was voted “Best Health Club Within two years of owning and operating the facility, Pepin-Donat increased the operating profit by over 100% and sold his club for a significant return on his initial investment. The sale of his club afforded him a unique opportunity to focus his energy on his book and a new company concept Fit Advocate which will provide health and fitness education to the masses, thus fulfilling a lifelong dream to inform and educate the public about the perils and pitfalls he has experienced firsthand in more than 26 years at the top of his profession. In June of 2007, Pepin-Donat was featured on the cover of The Club Insider magazine with an extensive interview about his book, The Big Fat Health and Fitness Lie and his web platform, www.FitAdvocate.com.
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| The information provided on this web site is intended for general reference purposes only and is not intended to address specific medical or health conditions. Nothing on this web site is meant to substitute professional medical advice or a medical exam. Prior to taking dietary supplements or participating in any diet or exercise program or activity, you should seek the advice of your physician or other qualified health professional. No health information on this site should be used to diagnose, treat, cure or prevent any medical condition. Information provided on this web site about any company, product or service is based on the opinion, research and conclusions of The Fit Advocate. |
Craig has helped an incredible number of people around the world get started on a path to living better. This insightful book provides valuable information essential for anyone interested in improving their health. 
With over a quarter century of experience, he has operated more than 450 health and fitness clubs in 11 countries and has visited over 30 countries while studying health and fitness trends worldwide. He has researched and purchased millions of dollars worth of fitness equipment, dietary supplements and other health and fitness related products. 
A dynamic public speaker and educator, Craig Pepin-Donat has trained literally thousands of people within the fitness industry all over the world including Norway, Sweden, Denmark, Germany, Spain, Hong Kong, Singapore, Taiwan, Thailand, Korea and Russia. Craig has created numerous professional training programs, seminars and workshops, based on his simple formula for success that have helped millions of people get on the path to living a healthier and more active lifestyle. 
In March of 1995, Pepin-Donat was recruited as president of 24Hour Nautilus, which operated a 32 club chain in Northern California. During his first year, 24 Hour Nautilus acquired 66 Family Fitness centers located in Southern California. Pepin-Donat was featured on the cover of Club Insider magazine with Mark Mastrov as one of the key executives who helped consolidate the two companies under the 24 Hour Fitness brand. During the next three years, he led the growth of the Northern California Division to over 96 locations in six states. In 1997 he was again featured on the cover of Club Business International as one of the industry’s most experienced multi-club managers.
Proven Leader
in Jacksonville” by Folio Magazine readers. In March, 2004 Pepin-Donat was featured in the “Men in Business” section of the Jacksonville Magazine). He was also featured on the cover of Club Success magazine in December 2003.
