Former Health and Fitness Insider Blows the Lid off the Industry and Reveals the Truth About How to Lose Weight and Improve Your Health, with No Tricks and No Gimmicks.

With over a quarter century of experience operating over 450 fitness clubs in 11 countries and helping hundreds of thousands of people improve their lives through fitness, Fit Advocate and former industry insider Craig Pepin-Donat is here with a message. Stop getting ripped off by diets, gimmicks, fads, books, gadgets and gurus trying to con you out of your money. If you’re finally ready to GET SERIOUS AND GET REAL about improving your health, losing weight and getting into shape, The Big Fat Health and Fitness Lie will give you the no nonsense, no BS, straightforward, hard-hitting facts about how you can transform your life with simple lifestyle changes that WON’T COST YOU A PENNY. Unfortunately, you have to first learn the shocking truth about things that most people don’t want to hear about or believe. The big, fat health and fitness lie is that there are multi-billion dollar industries getting richer while we get sicker and fatter and with all the so called "solutions" for weight-loss, getting in shape and improving our health, we are in the worst shape in the history of modern civilization. The truth is that there is big money in sickness and in fatness and "we the people" are paying for the greed of those who stand to benefit WITH OUR HEALTH AND OUR LIVES!

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IF YOU DOUBT THE ABOVE STATEMENT, PLEASE READ ALL OF THESE FACTS:

• There are over 200 million cases diagnosed every year for diseases and conditions that could be PREVENTED with simple lifestyle changes.
• Our most deadly diseases such as high blood pressure, high cholesterol, type 2 diabetes, acid reflux disease and certain forms of cancer, and anxiety and depression are self-inflicted.
• More than half of Americans will have some form of cancer during their lifetime.
• One in six Americans is either pre-diabetic or diabetic.
• Over 80 million people have some form of cardiovascular disease.
• Over 70 million people have high blood pressure.
• Over 105 million adults have borderline high total blood cholesterol and over 36 million have high cholesterol.
• Over 20 million people suffer from depression or anxiety disorders.
• Over 10 million children are being prescribed addictive stimulants, antidepressants and other psychotropic (mind-altering) drugs known to cause destructive and suicidal thoughts and behavior.
• Americans spend over $275 billion dollars on over 3.7 billion prescriptions per year to treat, not cure our symptoms.
• All prescription drugs are synthetic chemical compounds that are actually the CAUSE of many of our health problems.
• Over 100 thousand people die each year from adverse side effects from prescription drugs.
• Over 2 million more suffer adverse side effects that aren't fatal but slowly and quietly destroy their health and quality of life.
• 66% of the population is overweight and 33% of the population is obese.
• Childhood obesity has more than tripled over the past 3 decades now approaching 20% of the childhood population.
• As much as 80 percent of all disease is caused by STRESS.
• Americans are the most stressed out people in the world.

Cindy Crawford
Model
“Craig has helped an incredible number of people around the world get started on a path to living better. This insightful book provides valuable information essential for anyone interested in improving their health.”

Kitty Gurkin Rosati, M.S., R.D., L.D.N.
Best-selling author of “The Rice Diet Solution”
“Craig’s message of creating the health we desire is compelling and inspiring. His book is a testament to taking responsibility for your health and will motivate countless people for years to come.”

Henry S. Lodge, M.D.
Columbia University College of Physicians and Surgeons; Best-selling author of “Younger Next Year”
“A compelling and eye-opening look at America’s fitness and diet industries from a veteran insider.”

Not Convinced Yet? Here is a little quiz to see if The Big Fat Health and Fitness Lie can help you.

• Are you happy with the way you look and feel?
• Over the past year, how many times have you proclaimed that you need to “go on a diet”?
• Have any of the diets that you have tried actually worked long-term?
• How much money do you think you have wasted over the years on weight-loss or health and fitness products that didn’t do anything except reduce the amount of money in your bank account?
• Have any of the low calorie, low carb, fat-free, low fat and sugar free foods you have purchased over the years helped you lose a single pound?
• Do you often feel run down, tired and drained of energy?
• Do you have difficulty falling asleep at night or staying focused during the day?
• Do you watch more than 2 to 3 hours of television each day?
• Have you purchased fitness equipment or a gym membership and either not used them or failed to get the results you hoped for?
• Are you fed up with all the ridiculous claims and outright lies made by companies and industries that market and sell products that have no chance of helping you?
• Have you wondered why there are so many commercials lately for prescription drugs on television?

Click to see a larger image of this Illustration developed by The Fit Advocate, Craig Pepin-Donat.

There are no right or wrong answers to this quiz. If you're still reading, the answer is clear. Millions of people have the desire to improve their level of health and fitness, but have no idea how to do it. Many have been misled by the big, fat health and fitness lie, which is designed to make you believe that there is some kind of quick-fix formula for success. We routinely accept overhyped promises as factual and jump from one failed solution to another hoping the next one will work. But the elusive results are never achieved. All the while, we fail to even try to understand the CAUSE of our poor health.

The Big Fat Health and Fitness Lie Will Teach You:

• How the normal pressures of life create unhealthy habits that make us lazy and out of shape
• How our self-inflicted toxic lifestyle choices make us sick and fat
• How synthetic chemicals can harm your health and how to avoid them
• How addictions you might not consider feed the big fat health and fitness lie
• The cause of the most common preventable diseases that are destroying our health
• The dirty little secrets of the health care and pharmaceutical industries
• The truth about Big Pharma and how prescription drugs trick our bodies and treat only our symptoms
• The shocking flaws in the FDA drug approval process that results in thousands of deaths and millions of adverse drug reactions every year
• How direct to consumer advertisements for prescription drugs has created a synthetic pill popping culture that is destroying the natural chemical balance in our bodies
• Why the pharmaceutical industry is more concerned with protecting old drugs instead of creating new drugs that actually cure disease
• A step-by-step plan to create a healthy and fit lifestyle
• How to lose weight safely and permanently
• How to become a savvy and economical consumer of health and fitness products
• How to protect yourself and those you care about from health, fitness and weight-loss scams and rip-offs
• How to save thousands of dollars on health, fitness and weight-loss products that DON’T WORK
• How to make simple (but not easy) changes to your lifestyle that will improve, if not extend your life
• How to get hundreds of valuable resources and links you can use on your path to better living

Hyla Cass M.D.
Author of “Natural Highs" and "8 Weeks to Vibrant Health”
“The Big Fat Health and Fitness Lie tells it like it is, busting myths and offering real solutions to improve your health. If you want to lead a fit, healthy and happy life, read this book!”

Dr. Rudolf Bertagnoli
Surgeon and founder of First European Center for Spine Arthroplasty, Straubing Germany
“Mr. Pepin-Donat’s book is a vital, honest and direct approach necessary to make informed choices to improve your health. His message translates globally.”

David Rippe
Author of “The Flip: Turn Your World Around”
“This book is essential for anyone who wants a healthy and fit lifestyle. The Big Fat Health & Fitness Lie pulls no punches and gives readers the tools required to take charge of their health and their life. Buy it now, before you waste another penny on diet, health or fitness schemes.”

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If You Are in Perfect Physical Condition, Don't Buy This Book! If You Are Looking for a Quick-Fix Solution to Lose 20 Pounds in Two Weeks, Save Your Money and Leave this Website Immediately!

If you're like me, you're not a fitness fanatic, you don't have perfect genetics and you're just trying to find a solution for how to look and feel better. I'm a 47 year old guy with a wife, two kids and I work my butt off trying to provide for my family while trying to stay healthy, feel good about myself and make time to spend with my family and friends doing things that enrich my life.

I wrote The Big Fat Health and Fitness Lie so I could help as many people as possible learn the truth about how to achieve health and fitness results that are believable, achievable and sustainable. It's not another one of those happy, healthy fitness books with a bunch of fluffy information that won't actually help you.

Learn From My Real Life Experiences

You'll read the real life story about how I went from my "glory days" of competing in body building shows at 186 pounds and 5 percent body fat to being a fat and out of shape middle-aged workaholic so focused on making money and success that I almost killed myself with my own self-inflicted stupidity. I'll tell you how I made simple (but not easy) lifestyle changes that saved my life and got me back into excellent physical condition with no pills, no diets, no gurus, no gadgets, no secret 6 week workout program or any of the BS that most health and fitness websites try to sell you.

You'll read about my grandmother, "the little old lady who could," Mildred Pepin-Donat, who lost 125 pounds and kept the weight off for the rest of her life, which lasted more than 20 years longer than her doctors told her she had left to live.

Tom Hopkins
Master Sales Trainer and author of “How to Master the Art of Selling”
“Craig’s efforts within the health and fitness industry have had a positive impact on a tremendous number of people worldwide. The information he provides in this book is a boon to anyone who chooses to benefit from his many years of experience.”

Antonia Demas, Ph.D
Author of “Food Is Elementary: A Hands-on Curriculum for Young Students”
“The Big Fat Health and Fitness Lie focuses on the need to seek the truth concerning what has become a huge industry. Mr. Pepin-Donat correctly advocates for early unbiased education about these issues as a solution to our health care crisis.”

Randall Fitzgerald
Author of “The Hundred Year Lie; How Food and Medicine Are Destroying Your Health ”
“If you exercise, if you want to lose weight, if you want to remain healthy, if you want to protect your pocketbook from health scams, you cannot afford to be without The Big Fat Health and Fitness Lie.”

Why The Hell Should You Listen to Me?

In this day and age, there is no shortage of what I call "self-proclaimed health and fitness gurus." There are plenty of people with little to no real experience in the health and fitness industry who are making wads of money because they look good and they have mastered the sales and marketing game in the digital age.

You have every right to be skeptical about my credentials and what gives me the right to expose the lies and deceptions that sabotage our efforts to improve our health while providing solutions for health and fitness success. For over 26 years I have built my reputation as one of the top professionals in the fitness industry.

The Big Fat Health and Fitness Lie has been endorsed by Cindy Crawford, best selling authors, physicians, PhD's and dozens of health and fitness professionals. I have not paid one penny for any endorsement and not one of the professionals who have endorsed my book would ever put their name on it unless they actually read it and believed that it was credible and provided valuable information for health and fitness consumers.

This is the Experience and Background on Which I Based The Big Fat Health and Fitness Lie:

• During my career I have operated over 450 fitness clubs in 11 countries.
• Over the years I have visited over thirty nations while evaluating fitness operations worldwide.
• I started in the fitness industry as a nationally certified personal trainer and grew to some of the highest profile positions in the industry.
• I have served as the sales director, vice president and president of a premier health and fitness club chain in New York City.
• I was president of the largest club chain in California.
• I was the executive vice president of sales and marketing for the largest club chain in the world.
• I was one of the highest paid fitness executives in the history of the fitness industry.
• I have successfully owned and operated my own fitness company.
• Throughout my career I have researched and purchased millions of dollars worth of fitness equipment, supplements and other health and fitness-related products.
• I have created multiple surveys and focus groups designed to reveal health and fitness buying triggers.
• I have personally spoken with thousands of consumers about the challenges they face to improve their health and the real life issues that have prevented them from succeeding.
• I have developed multiple training programs and taught thousands of fitness professionals how to help people make positive decisions to improve their level of health and fitness.
• My training programs have influenced the lives of hundreds of thousands, if not millions of people.
• I have spent thousands of research hours and have read thousands of articles and white papers related to health and fitness.
• I have been to dozens of health and fitness conventions in the U.S., Europe and Asia.
• I have been a featured speaker and contributing author for industry conventions and publications.
• I have met and interviewed hundreds of health and fitness expert all over the world.
• I have dedicated my life to helping people through health and fitness education.

From this experience, I am in a unique position to reveal the insider information few have had the courage to discuss. If I can use my experience to reveal the big fat health and fitness lie while providing real solutions to achieve lasting results, then I will be able to look back on my life and say that I made a positive difference. My goal is that, after reading this book, you will possess the knowledge necessary to make intelligent and informed health and fitness choices. With this knowledge you will have the ability to attain real health and fitness results that will last for the rest of your life.

May the first step on your journey to achieve a healthy lifestyle begin right now!

Mark Mastrov
Founder and Chairman 24 Hour Fitness
“The Big, Fat Health and Fitness Lie is packed full of information that will help people. It's like a Google for everything you need to know related to health and fitness in one book.”

Charles Damiano
25 year Health, Fitness and Nutrition Expert; 2004 “Body for Life” Grand Master Champion Winner
“To know Craig is to know a true expert and authority within the health and fitness industry. The Big Fat Health and Fitness Lie delivers his positive message for health and fitness success directly to consumers. This book is guaranteed to change lives on a massive scale.”

Irina Kragh-Thimgren
President, Planet Fitness Russia
“Craig’s emotion and passion for teaching people about the benefits of health and fitness and how to effect a positive change in the lives of others translates in all cultures and languages.”