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  • “Craig has helped an incredible number of people around the world get started on a path to living better. This insightful book provides valuable information essential for anyone interested in improving their health.” — Cindy Crawford, Model
    “Craig’s message is a testament to taking responsibility for your health and well-being.” — Kitty Gurkin Rosati, author of “The Rice Diet Solution”
    “A compelling and eye-opening look at America’s fitness and diet industries from a veteran insider.” — Henry S. Lodge, M.D., author of “Younger Next Year
    “Craig Pepin-Donat busts myths and offers real solutions that can improve your health. If you want to lead a fit, healthy and happy life, read this book!” — Hyla Cass M.D., author of “Natural Highs”
    “The Big Fat Health and Fitness Lie pulls no punches and gives readers the tools required to take charge of their health and their life.” — David Rippe, Author of “The Flip: Turn Your World Around”
    “Craig’s efforts within the health and fitness industry have had a positive impact on a tremendous number of people worldwide. The information he provides in this book is a boon to anyone who chooses to benefit from his many years of experience.” — Tom Hopkins, author of “How to Master the Art of Selling”

     

    About Us

    The Fit Advocate was founded by international fitness expert, Craig Pepin-Donat, author of The Big, Fat Health & Fitness Lie who was fed up with unscrupulous manufacturers, over hyped health claims, and bogus products that trick consumers into spending their hard-earned money on products that just don’t work.

    Mission

    Our mission is simple: To protect and enhance the lives of health and fitness consumers.

    Philosophy

    We are dedicated to bringing you the products, tools and resources you need to make informed health and fitness decisions. Our Advisory Board and research team read the latest articles, evaluate products and perform research to determine the best—and worst—products on the market.

    We have rigorous standards for all the products we evaluate and approve. Our expertise is based on decades of experience in health care, the fitness industry, natural products, marketing, advertising and consumer goods.

    We will never recommend a product that doesn’t live up to its claims, is of shoddy craftsmanship or questionable value to you—the consumer. If it’s Fit Advocate Approved — It Works!

    About the Founder

    Craig Pepin-Donat is uniquely qualified to speak on issues of health and fitness. Starting as a nationally certified personal trainer and rising to the top of his profession, Craig led several high profile fitness organizations as president and as executive vice president of sales and marketing for the world's largest fitness organization.

    With over a quarter century of experience, he has operated more than 450 health and fitness clubs in 11 countries and has visited over 30 countries while studying health and fitness trends worldwide. He has researched and purchased millions of dollars worth of fitness equipment, dietary supplements and other health and fitness related products. Craig has created numerous professional training programs, based on his simple formula for success, that have positively affected hundreds of thousands of people.

    From this unique experience, he has developed a keen understanding of the physiology that triggers health and fitness buying decisions and the real world issues that prevent people from attaining lasting results. He has dedicated his life to helping people through health and fitness education and now brings that knowledge and expertise to you in this book.

    He is currently president and CEO of CPD Enterprise, LLC and the founder of The Fit Advocate (www.FitAdvocate.com), which is designed to support his mission of protecting and enhancing the lives of health and fitness consumers. He lives with his wife and daughter, with another daughter on the way, in Jacksonville, Florida.

    Click here to read more about the incredible career of Craig Pepin-Donat

    Approved Products:

  • Revolutionary Home Gym
  • Cardio Equipment
  • Free Weights
  • Body Composition Monitors
  • Calorie Management
  • "Must Read" Books
  • Nicotine Solutions
  • Become Approved