“The Big, Fat Health and Fitness Lie is a real affirmation
of the many myths hidden within the health and fitness industry. In my
20 years as a fitness professional I have never heard anyone that tells
it as straight as Craig Pepin-Donat does in his book. It's about time
someone sorted out this crazy industry..” — Melanie
Cole, Physiologist, Trainer, and radio show host of "Talk Radio For
Every..Body"
“The Big Fat Health and Fitness Lie is packed full of information
that will help people. It's like a Google for everything you need to know
related to health and fitness in one book.” — Mark
Mastrov, Founder/CEO/Chairman 24 Hour Fitness
“A compelling and eye-opening look at America’s fitness
and diet industries from a veteran insider.” — Henry
S. Lodge, M.D., author of “Younger Next Year
“Craig Pepin-Donat busts myths and offers real solutions that
can improve your health. If you want to lead a fit, healthy and happy
life, read this book!” — Hyla Cass M.D., author of
“Natural Highs”
“The Big Fat Health and Fitness Lie pulls no punches and gives
readers the tools required to take charge of their health and their life.”
— David Rippe, Author of “The Flip: Turn Your World
Around”
“Craig’s efforts within the health and fitness industry
have had a positive impact on a tremendous number of people worldwide.
The information he provides in this book is a boon to anyone who chooses
to benefit from his many years of experience.” — Tom
Hopkins, author of “How to Master the Art of Selling”
Finally, the Truth is Revealed
For years we've all been tricked into spending
our hard-earned money on products that "guarantee"
impossible results. Shockingly, the very industries that promise
to improve our health have actually deceived us and are sabotaging
our efforts.
Fit advocate and former industry insider Craig
Pepin-Donat walked away from a career as top fitness industry
executive and millions of dollars in guaranteed income to
expose the big, fat health and fitness lie.
Here’s just
some of what you’ll find insideThe Big Fat Health & Fitness
Lie:
Chapter 1: How Addiction
Feeds the Lie
Before you can control your body, you first need to understand what
controls you.
Chapter 2: The Prescription Drug
Disaster
A drug may be on the market for up to five years before we learn about
its harmful effects, while making you and millions of Americans human
guinea pigs.
Chapter 3: The Supplement Scandal
Unproven claims, poor quality control and products marketed to make
you look better, feel better, live longer and enhance performance
are the lies of this unregulated industry.
Chapter 4: The Weight Loss Lie
Over 50 million people spend more than $40 billion annually to lose
weight, yet we are in the worst shape in the history of modern civilization.
Chapter 5: The Diet Deception
We go on diets for the same reason we buy lottery tickets, hoping
that this time we'll hit the jackpot.
Chapter 6: The Fitness Fabrication
Enrolling in a fitness center may prove to be the best solution for
the average person. Understanding the sales tricks, marketing gimmicks
and branding spin will enable you to avoid getting stuck with a membership
you will never use.
Chapter 7: Horrific Home Equipment
The majority of claims made on infomercials about the results you
can achieve with home equipment are not deceptive; they are flat out
lies.
Chapter 8: The Truth About Fitness
Once you know the facts about health and fitness, you will have the
knowledge and ability to change your mindset and adjust your lifestyle
to achieve results that are believable, achievable and sustainable.
