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  • “Craig has helped an incredible number of people around the world get started on a path to living better. This insightful book provides valuable information essential for anyone interested in improving their health.” — Cindy Crawford, Model
    “Craig’s message is a testament to taking responsibility for your health and well-being.” — Kitty Gurkin Rosati, author of “The Rice Diet Solution”
    “A compelling and eye-opening look at America’s fitness and diet industries from a veteran insider.” — Henry S. Lodge, M.D., author of “Younger Next Year
    “Craig Pepin-Donat busts myths and offers real solutions that can improve your health. If you want to lead a fit, healthy and happy life, read this book!” — Hyla Cass M.D., author of “Natural Highs”
    “The Big Fat Health and Fitness Lie pulls no punches and gives readers the tools required to take charge of their health and their life.” — David Rippe, Author of “The Flip: Turn Your World Around”
    “Craig’s efforts within the health and fitness industry have had a positive impact on a tremendous number of people worldwide. The information he provides in this book is a boon to anyone who chooses to benefit from his many years of experience.” — Tom Hopkins, author of “How to Master the Art of Selling”

     

    Endorsements

    We are proud of the stellar endorsements and wide acceptance of both The Big, Fat Health and Fitness Lie book and the Fit Advocate concept. Well-respected doctors, psychologists, therapists, celebrities, award-winning authors, fitness industry leaders, and consumers have embraced The Big, Fat Health and Fitness Lie and joined in the mission of The Fit Advocate. Below is a sampling:


    Cindy Crawford
    Model
    “Craig has helped an incredible number of people around the world get started on a path to living better. This insightful book provides valuable information essential for anyone interested in improving their health.”


    Kitty Gurkin Rosati, M.S., R.D., L.D.N.
    Best-selling author of “The Rice Diet Solution”
    “Craig’s message of creating the health we desire is compelling and inspiring. His book is a testament to taking responsibility for your health and will motivate countless people for years to come.”


    Henry S. Lodge, M.D.
    Columbia University College of Physicians and Surgeons; Best-selling author of “Younger Next Year”
    “A compelling and eye-opening look at America’s fitness and diet industries from a veteran insider.”


    Hyla Cass M.D.
    Author of “Natural Highs" and "8 Weeks to Vibrant Health”
    The Big Fat Health and Fitness Lie tells it like it is, busting myths and offering real solutions to improve your health. If you want to lead a fit, healthy and happy life, read this book!”


    Dr. Rudolf Bertagnoli
    Surgeon and founder of First European Center for Spine Arthroplasty, Straubing Germany
    “Mr. Pepin-Donat’s book is a vital, honest and direct approach necessary to make informed choices to improve your health. His message translates globally.”


    David Rippe
    Author of “The Flip: Turn Your World Around”
    “This book is essential for anyone who wants a healthy and fit lifestyle. The Big Fat Health & Fitness Lie pulls no punches and gives readers the tools required to take charge of their health and their life. Buy it now, before you waste another penny on diet, health or fitness schemes.”


    Tom Hopkins
    Master Sales Trainer and author of “How to Master the Art of Selling”
    “Craig’s efforts within the health and fitness industry have had a positive impact on a tremendous number of people worldwide. The information he provides in this book is a boon to anyone who chooses to benefit from his many years of experience.”


    Antonia Demas, Ph.D
    Author of “Food Is Elementary: A Hands-on Curriculum for Young Students”
    The Big Fat Health and Fitness Lie focuses on the need to seek the truth concerning what has become a huge industry. Mr. Pepin-Donat correctly advocates for early unbiased education about these issues as a solution to our health care crisis.”


    Randall Fitzgerald
    Author of “The Hundred Year Lie; How Food and Medicine Are Destroying Your Health ”
    “If you exercise, if you want to lose weight, if you want to remain healthy, if you want to protect your pocketbook from health scams, you cannot afford to be without The Big Fat Health and Fitness Lie.”


    John McCarthy
    Former Executive Director; IHRSA, International Health, Racquet & Sportsclub Association
    “Within the worldwide health club industry Craig Pepin-Donat is recognized as an extraordinary talent. Wherever he has served, Pepin-Donat has been regarded as a leader of exceptional gifts, both personal and professional.”


    Melanie Cole M.S.
    Exercise Physiologist, Personal Trainer, and radio show host of "Talk Radio For Every..Body" on HealthRadio.net
    "The Big Fat Health and Fitness Lie is a real affirmation of the many myths hidden within the health and fitness industry. In my 20 years as a fitness professional I have never heard anyone that tells it as straight as Craig Pepin-Donat does in his book. It's about time someone sorted out this crazy industry."


    Ben Midgley
    Author of “Golden Circle Secrets — How to Achieve Consistent Sale Success Through Customer Values and Expectations”
    “Craig tells you what he really thinks, and he tells you the truth. The Big Fat Health and Fitness Lie will help millions of people because it is what they need to hear!”


    Mark Mastrov
    Founder and Chairman 24 Hour Fitness
    “The Big, Fat Health and Fitness Lie is packed full of information that will help people. It's like a Google for everything you need to know related to health and fitness in one book.”


    Charles Damiano
    25 year Health, Fitness and Nutrition Expert; 2004 “Body for Life” Grand Master Champion Winner
    “To know Craig is to know a true expert and authority within the health and fitness industry. The Big Fat Health and Fitness Lie delivers his positive message for health and fitness success directly to consumers. This book is guaranteed to change lives on a massive scale.”


    Irina Kragh-Thimgren
    President, Planet Fitness Russia
    “Craig’s emotion and passion for teaching people about the benefits of health and fitness and how to effect a positive change in the lives of others translates in all cultures and languages.”


    Ray Wilson
    One of the Original Founders of the Fitness Industry and the Inventor of the Lifecylce exercise bike
    “There are few people in the fitness industry who have successfully operated the number of clubs, trained and developed the number of fitness professionals and impacted the number of people worldwide as Craig.”


    Brian Bouma
    President, 24 Hour Fitness USA

    “Craig is an innovator and leader in the health club industry. His ability to develop training systems and to make the complicated simple has helped hundreds of thousands of people say yes to improving their health and fitness.”


    Ron Thompson
    Executive Vice President 24 Hour Fitness

    “Craig has had a positive impact on hundreds of thousands of people who have improved their lifestyles through health and fitness. His experience and knowledge are a huge benefit to anyone seeking self-improvement.”


    Todd Bright
    President, Lifestyle Family Fitness

    “The real proof of Craig’s ability is in the training programs he has developed to help people achieve their goals. His enthusiasm, commitment and results with helping people through fitness are proven.”


    Adam Loew
    Vice President of Operations SWD, 24 Hour Fitness

    “In 15 years in the fitness business, I have not come across a more passionate individual than Craig Pepin-Donat. His pursuit of excellence has helped more fitness professionals and members than anyone else in the history of the industry.”


    Tom Gergley
    President, Co-Founder Butterfly Life

    “Craig's motivation to help others elevated him to some of the highest profile positions within the fitness industry. He has developed countless training programs that have translated into helping more people get fit than just about anyone I am aware of in the history of the fitness industry.”


    Lenny Lowenstein
    Chairman/Founder, iTECH Fitness, LLC

    “Craig’s success as a leader in the fitness industry is a direct reflection of his passion to help people develop healthier lifestyles.”


    Constantinos Pappous
    Regional Director of Sales, 24 Hour Fitness

    “For those fortunate to have worked with Craig, the experience was an invaluable education. He has provided a foundation of success for countless health and fitness professionals and members of organizations he has led.”


    Joseph Santos Freschi
    Founder, American Fitness Solutions

    "Craig's book does for the the fitness industry what Al Gore has done for the environment. Craig provides a fair analysis of the positive aspects of the industry along with the underbelly that preys on insecurity and false hopes in the name of profit. Read this book before spending any more money on the fitness or weight loss industries."


    Rande LaDue
    President, Pro*Fit Enterprises

    "The Big Fat Health and Fitness Lie is without a doubt the most comprehensive study I have ever seen on the factors that prevent people from achieving their health and fitness goals. If that wasn't enough, it also provides the solutions and resources to help people get fit for life."


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